Something Different printed catalogue continues to impress customers
Only 4 months after Argos announced that the iconic ‘catalogue of dreams’ is to cease publication, Ikea have decided to bring the curtain down on theirs too. It was first released as a pamphlet in 1951 by founder Ingvar Kamprad, and went on to be the world’s most-printed book. The decision was said by the company to have been emotional.
In future, products can be found on-line or in store and reflects yet another shift in retail to on-line shopping.
Interestingly in the business-to-business sector catalogues still have a strong presence. Screwfix, stationery suppliers, Machine Mart, RS components and many others remain committed to a ‘bible’ of products for a quick reference.
At Something Different we still produce and send out hundreds of catalogues even though we too have a superb on-line catalogue. Indeed, our on line offer is over 10 times bigger than the traditional catalogue. So why do we still go to the expense? Here are a few reasons:
- Searching on line is very good when you know what you are looking for. But finding fresh ideas can be tricky. The catalogue can be inspirational and a chosen item can then be searched for on line where there will be more options.
- Ideas can be marked with page markers for fast reference or for discussion with colleagues.
- Often purchasing or marketing departments are asked for ideas and handing over a catalogue can be a very quick solution.
- Sometimes products are bought infrequently and people forget the supplier. The catalogue is the reminder.
- If someone leaves a department, the catalogue often remains to help the new buyer.
- People new to Something Different via an enquiry or exhibition have a reminder that we are there to help.
- If we take over another company as we did with Autograph Promotions recently we can use the catalogue to re-inforce the ‘business as usual’ message.
Will we ever discontinue our catalogue? We review the value of our hard-copy catalogue every year and are guided by our customers – certainly every year we ask people if they would like a copy of the next one.
The quantity reduces every year, but not by as much as you might imagine!
Click here if you would like a copy of our 2021 catalogue!